Parcels have moved from the scenario of having to reschedule their delivery to the possibility of picking it up at the consumer's convenience.
If we stop for a moment in the middle of a big city and observe the people who circulate through it, we will see that the vast majority are in a hurry, accelerated, without looking back. A frenetic pace that spreads to everything, from people to businesses.
The digitization of shopping has triggered a race to the bottom in the logistics sector. A single click and your order can be at home in just 1 hour or a few days at most. Don't you think it's incredible that in a matter of hours you can have in your hands an item that just a few hours ago was at the other end of the country? Although the immediacy in the delivery of online purchases is nothing new, if you stop to think about it, you come to the question: is this speed feasible?
Consumers are looking for security and speed in their purchases, and once they find it they get used to it, however, something is changing because receiving orders in less than 24 hours is fine and may seem comfortable for the receiver, but immediacy does not always translate into comfort for the user. Having to wait at home to receive a shipment is often an ordeal for consumers having to adapt many of their daily plans to wait for their purchases. It is because of inconveniences like this that shipping and delivery options are undergoing a transformation in search of real speed and convenience with the added bonus of sustainability.
We are talking about pickup points, which are changing the purchasing patterns of the market. It is increasingly common for both ecommerce and carriers to provide this mode of delivery and the market is receiving it with great acceptance. According to a study conducted jointly by Kantar and Valassis, 39% of consumers opt for pick-up points to receive their online purchases because they see them as a time-saving delivery option.
39% of consumers choose Click and Collect points as a means to save time thanks to their adaptability of schedules.
Ultra-fast shipments pose a challenge to all parties involved in the direct and indirect process. This includes the retailer, the carrier, the end consumer and society. Wanting to deliver purchases immediately to the home requires a great deal of mobilization of all parties involved in the process. This is often a challenge: constant stocks, optimization of logistics, rescheduling of deliveries, waiting at home, traffic congestion, etc. This problem can be managed more efficiently and effectively for everyone through the promotion of Click and Collect points, which are compatible with speed, the pace of life of consumers and a sustainable form of delivery and collection.
Consumers are moving from rescheduling their deliveries over and over again to choosing when to pick it up at times that suit their schedule availability or last minute unforeseen events. Click and Collect points both in-store and through smart lockers are undoubtedly on the rise.
