Smart lockers drive new collection options, offering a new solution for users who cannot adapt to business hours. Here's Marta and her case study. Thanks to smart lockers, she has conveniently obtained her purchases.
The first protagonist of the #Historycast is Marta, she is 55 years old and from Barcelona.
Marta is self-employed, works long hours and is a single mother. She can only see her children at dinner time, which is when she is not working and when they are not in school.
At the end of her working day, all the stores are closed, so she cannot buy dinner anywhere. Nor can you order it at home because your job does not allow you to work in a fixed place, so you can be in the office, in the street... So what are your options?
Until now, his mother did his shopping for him and took it home, but this is no longer a possibility.
Marta's concern to solve her problem leads her to investigate, and she discovers a small store that has a collection point. It is then that she decides that this will be her new trusted place to go shopping, as it allows her to pick up her groceries easily, at a time that suits her and, of course, with the food well preserved at the right temperature.
If the supermarkets Marta intended to go to had a Smart Locker, she would not have had to change where she shopped.
We see then that the supermarket has lost a customer by not having considered all the situations in which its customer could find himself, and the store with a collection point has gained a new customer thanks to its contribution of value to the company with smart lockers.
Your customer could be in Marta's situation right now, and from Columat we hope to have made you think and see that a store with Smart Locker makes the difference with respect to other conventional stores.
